What is video transcoding and why you need it for your business?

Thanks to high bandwidth internet connections, people can enjoy streaming video content worldwide, without buffering. They aren’t afraid of data caps and bandwidth limits anymore. πŸ€·β€β™€οΈ

Video consumption has become quite easy and is proving to be profitable for businesses. Instead of relying solely on text and images, you can now incorporate videos into your marketing strategy. According to HubSpot, 90% of the users say that product videos are helpful in their decision-making process. πŸ“ˆ

What makes it even more interesting is that including videos on landing pages can increase conversion rates by 80%. So, now is a good time to start using videos for marketing your products. πŸ’―

Problems with videos formats and web browsers

But even then, there are still a few problems with video formats and web browsers, even though the stats say otherwise. On WordPress, you can upload videos directly to the media library and embed it in the front-end using a shortcode. But, not all video formats are supported by WordPress. ❌

Currently, WordPress supports only the following video file formats –

  • MP4
  • M4V
  • WebM
  • OGV
  • WMV
  • FLV

And even if you are uploading videos to your site in the above formats, you can’t be sure about browser support because most web browsers support media playback in only a handful of formats. 😞

So, if you are creating videos in other formats like 3G2, 3GP, AVI, FLV, M4V, MOV, MPG, OGV, WebM, or WMV you must make sure that they are converted into MP4. It is the only video format supported widely by all major web browsers.

As a business owner, it is very important that you reach as many people as possible without having to worry about the different types of devices or browsers that your visitors may use.πŸ•΄οΈπŸ’Ό

This is where our Transcoder for WordPress plugin can help you by making your videos truly accessible to all users, especially for users on mobile devices.

How Transcoder for WordPress can help you πŸ˜ƒ

Transcoder for WordPress by rtMedia can help convert video files from different formats into MP4 on the fly. That is, even if you create a video in some other format and upload it to your website, it will be transcoded into MP4 on our servers and sent back to your website. ⬆️⬇️

And, all your original files will automatically be replaced with the new transcoded versions.

This offers a significantly faster workflow for you while planning your video marketing strategy. Also, you don’t have to restrict your video producers to create promo materials, teasers, and other video content in any one specific video format. This will allow them to explore, experiment, and work with video formats that they feel they are comfortable with. ⏱️

The rest will be taken care of by the rtMedia Transcoder plugin.

Plans and pricing

Currently, Transcoder offers two subscription plans – Free and Silver.

On the Free plan, you can upload file sizes up to 100MB and use up to 5GB bandwidth for transcoding. But, no overage is allowed.

While on the Silver plan, you can upload file sizes up to 16GB and use up to 100GB of bandwidth. Moreover, you won’t be charged for overages yet. This should suit most of your needs for everyday video transcoding. πŸ˜ƒ

Moreover, both plans come with support for rtMedia – our media management plugin for WordPress and rtAmazon S3 – our premium solution for offloading WordPress media files to Amazon S3 out of the box. When used together, they can help make your website a media powerhouse. βš™οΈ

So, what are you waiting for?

Subscribe to our Free plan and take Transcoder out for a spin today! πŸ‘‡

P.S. – Do you need advanced media management capabilities on your business site? Check out the rtMedia Enterprise Plan now. It comes with a dedicated account manager, phone/email support, and more which can seriously help grow your business! πŸ’